China’s medical equipment industry from small to large, rapid development, has become a relatively complete product innovation capabilities continue to increase, the market demand is very strong in the sunrise industry. Especially in recent years, medical device industry to further accelerate the pace of development, not only to maintain double digit growth in value for many years, and export volume and technological level is rising.

With the acceleration of international industry transfer, China will become the world’s major production base of medical devices, part of the original dependence on imported equipment and instruments are made gradually replace imported. Meanwhile, there are many provinces and cities to the domestic medical equipment industry as a new economic growth points, to cultivate the. Experts point out that the next ten to fifteen years, China’s medical equipment industry will enter a rapid development stage.

According to the latest data show that the departments concerned, in 2009, the Pearl River Delta, Yangtze River Delta and Bohai Bay to lead the industry cluster development, Guangdong, Jiangsu, Shanghai, Zhejiang, Fujian, Beijing, Shandong, Liaoning, Hubei and Tianjin, the provinces rank in the top 10 exports, which exports of Guangdong Province reached 28.82, accounting for 23.54%, among the best.

At the same time, we should also see the domestic high end medical equipment is basically the product has been firmly hold multinational corporations, China’s medical equipment industry foundation is weak, medical supervision of a late start, a small medical device companies, and more, casual and low level of competition, the phenomenon still has not been a fundamental change, and improve the medical equipment industry in China’s technological innovation capability, strengthen the medical device research and development of industry, academia, research association, has become a top priority. How to avoid the vicious, to play the internal strengths to enhance the competitiveness of many manufacturers thought.

Automated Business Business Opportunities

Medical Devices industry developed rapidly, to other related industries brought great opportunities. In these many opportunities, the opportunities for greater automation of business entry point. More and more medical manufacturers sights on automation and standardization of production line with international standards, recognized that automation and standardization of the enterprise, can become the winners of the secret book.

At present, China’s pharmaceutical enterprises to automate, uneven level of information, only very few companies have reached a certain level of process automation, most enterprises still remain in the device control of the single automated ??. And foreign pharmaceutical companies in developed countries in particular, have achieved the level of integrated automation, pharmaceutical companies must maintain a high level of process automation to ensure the safety of drug production, reliable and consistent information about the safety of drugs, precision , integrity, record, store, back, get.

Rockwell Automation Pharmaceutical Industry Manager Miss Zhu Ying said that in the automation level, the life sciences industry (especially pharmaceutical and bio chemical engineering) is a typical mixed type industries, including pre treatment process which often includes the process of paragraph control and batch processing, post processing is often mechanical and electrical integration of discrete control and motion control. In the information level, the life science industry is regulated in the field, each country has extremely strict laws and regulations need to comply with the regulation.

Automated system, operatives from the structure of process to obtain information; maintenance workers from the physical location of the structure to identify resources; control structure of computer system engineers can determine the system working state. Access to information in a timely manner will greatly shorten the decision time, ensure quality, increase productivity, increase efficiency, take the initiative to enhance the competitiveness of enterprises.

Lanbo Jiang

“The competition is in fact national industry competition, development of the industry can not do without the standard formulation. All levels of government need to develop industry standards for guidance, companies need standards to guide the development of practical production and management.”

By the end of April, this newspaper Mr. Van, chief commentator a “industry standard setting without delay,” was published, causing a major industrial base in government, industry associations and large companies resonance, industry sources have said that China and Pan-home lighting industry, production, marketing and business have a fairly large scale and into the world, industry standardization and innovation in the beginning stages to the development of the urgent need to introduce relevant systems and standards, regulating the market conduct business, and continuously improve the industrial capabilities to enhance the comprehensive competitiveness of Chinese industries and enterprises.

Lighting industry, according to recent newspaper survey showed that manufacturers, general industry generally believes that the current 90% of the SMEs lack of anti-risk ability, 50% of enterprises have yet to establish innovative mechanisms, lack of high-end talent pool, imitation has become a trend within the industry, The sector most frequently mentioned person is the development of industrial standardization, improve and system of the industry standard has become the leading industry, a key factor in healthy development.90% of enterprise-scale anti-risk ability of small and medium enterprises lack.

It is understood, lighting industry and its supporting businesses about 12,000, most of which are SMEs. These SMEs, lack of resources, including inadequate funding, lack of core technology and other high-end talent. It is understood that the financial crisis raging, the town lighting companies dropped from the original 5,000 to 3,000. Although this phenomenon is the inevitable choice for industry survival of the fittest, but also from the other side reflects the majority of SMEs in the fight against the risk of weak capacity and resilience.

Shortage of capital, low technology, sustainable development of enterprises is difficult. In the survey, 80% of companies that currently own competitiveness in the industry is relatively weak, and how to make use of existing resources and to build their own core competencies, but also become the lighting business for thought.

Market performance products cheap, low-tech.

At present, the lighting industry can be divided into three levels: at the first level is based on Philips, Osram, represented by international giants. The second level is at NVC, Op, Huayi as the representatives of national well-known enterprises, In addition, compared with SMEs. Currently, the number of brands of these three positive pyramid, while the market share of three and influence of the inverted pyramid.

International giant has a strong R & D capability, excellent technology, mature brand operation experience and an advanced management system, entrenched in the domestic market with high-end brand status. Foshan lighting, although the second level of local enterprises in the manufacturing scale, distribution network, marketing and so can be compared with foreign brands, but as a core R & D resources, and foreign brands still there is a big short board. The majority of SMEs still at the initial stage of product manufacturing, product technology content is low, the value of a small premium brand. In the survey, even 10% of companies have not passed the national quality management system certification, while industry sources, such enterprises in the industry, quite a few.

Business environment needs a level playing field.

An industry the merits of the overall business environment, no doubt the industry’s development of a significant impact. Currently, there are lighting industry imitation, plagiarism and competition price war situation.

“Generally follow the trend of the industry’s situation on the innovative enterprises copying an enormous pressure. Once the best-selling new products will soon be competitors eyeing dumping after imitation, which will inevitably put pressure on original brand.” Bao as General Manager Lu Wenfeng lamp has reached such a counterfeit copy of those positive about innovation, independent research and development company harm. But only to stay competitive in the price level will reduce the profitability of product sales.

At the same time, credit has become of great concern to the industry. Not long ago, Nanchang, Li Guoping, general manager of Lotus Light Lighting, Great lighting and other electrical firms into the business, general manager Zhou Bian Xiang reporter talk to the factory in cooperation with the agency are difficult to resolve disputes. Lack of integrity, vendor disputes, as these are hampered by the shackles of normal development. 92% of the business enterprise culture is still the boss of arbitrary.

In the organizational structure, in this survey, only 45% of the enterprises established clear division of power and responsibility of the department organizational structure. In brand building, many companies focus on brand building work mostly on television, newspapers, outdoor media advertising, the lack of a clear, systematic and strategic planning. Many enterprises still have the “content with” thinking, no long-term future attempts.

In decision-making process, according to the survey, about 92% of the enterprises are still the boss arbitrary. With the development and growth of enterprises and the increasingly fierce market competition, corporate decision-making costs increased substantially, while the leader in personal wisdom and vision will inevitably have concerns about where ill, and a decision-making errors are sufficient for the company crashed out of the battlefield.

Electric pressure cooker is an electric heating through the temperature control, control pressure produce a certain pressure for fast cooking of sealed food warmer. The product is a traditional kitchen pot, stewing, simmered to cook can be a combination of a new multi functional cooking tool, it is called “all round cooking master.” Electric pressure cooker since its birth at the beginning, they bear the traditional alternative to rice cooker and pressure cooker pot with a major mission. However, because it is working with the pressure, so in the manufacturing, the production process involved in related technologies and processes, resulting in the development of this product is extremely slow.

From the structure of electric pressure cooker, it’s development is from the general simple pressure cooker type electric heating started, its control is not excellent, but also difficult to achieve automatic control, only to change the heating method. But with the market demand and consumer demand increased use by some of the efforts to develop professional and technical personnel, and some companies continue to research and improvement, its structure on the basis of the original has been a significant change, there has been pressed seal the lid with the floating seal separation structure, its control method also used a different method, and a voltage controlled type, temperature and mixed type control.

In the functional operations and technical applications, in addition to the traditional mechanical control, but also increased the number of electronic control, which greatly increased the pressure cooker, electric safety, functionality and automation capabilities. This is the current overall development of the domestic electric pressure cooker situation, most of the technical part of its independent innovation, compared with foreign similar products marked differences.

In other countries, the production of electric pressure cooker, R & D also has a fairly long period of time, mainly Japan, South Korea based company, its structure does not differ greatly, mainly in the control of a relatively large difference. Compare their use of electronic control technology leader in the security, functionality to achieve better, but its production cost is relatively much higher.

At present, the domestic electric pressure cooker products have been basically meet the needs of use, but in the internal structure, appearance style, function expansion there is still considerable space, so product is still the primary stage of development. Countries have no formal production standards, product structure, security, performance constraints are also little affected by the development of product business management consciousness about the product technology, quality uneven, product marketing to be very chaotic. So looking forward to the relevant industry sectors to make this regulation, control and production standards as soon as possible to ensure that the product toward a healthy direction.

Electric pressure cooker situation of market development

Electric pressure cooker on the market for quite some time, but the market is slow to cultivate. In the last century has been 80 years plus a small amount of simple type electric wok was invented and introduced to the market due to product structure, appearance, security, operational aspects are present unreasonable risks and more costs are high, the consumers do not agree to market a time away anytime soon. The early 90s, due to strong domestic electrical products, individual enterprises (such as hemisphere, flying deer) also attempted to put development and production of electric pressure cooker and put on the market. Because of its manufacture, production of the product and the product is not a great difference in the market have not done the appropriate promotion, the results with the former, like a hasty end, there is no cause for concern. With the different enterprises constantly trying to cultivate a number of professional and technical personnel, has accumulated a lot of research and development experience to develop some new structures and control principle, many patented technologies (eg, WANG Yong Guang’s “?” type structure), were produced and use.

By the late 90s, the domestic appliance market is dazzling, product production and sale of surplus phenomenon began to appear. Intense market competition, profit margins continued to decline, forcing some companies started to turn its attention to some of the marginal product, which makes electric pressure cooker, there has been the rebirth of hope, then, such as Downing, multi satellite, voice and capacity of enterprises have begun to put into production, and made a market expansion, especially in Rongsheng invested heavily in marketing to produce a certain influence, marketing has also been launched. However, due to various reasons, such as inadequate technical architecture, security risks are not resolved, enterprises to promote efforts to promote the way poor, high cost, market selling price is too high (and comparable products rice cooker, pressure cooker, big difference) and other reasons, resulting in electrical a pressure cooker market has not fully opened.

The beginning of the twenty first century, with the multi satellite, Downing, Huafeng, the highest Di so vigorously promoted, the market began to pick up, followed by charity, Yida, Supor and other brands to have joined, and in the promotion of market adopted a different sales model, such as the charity to use its sales network in the country’s rice cooker to penetrate the lower reaches of dealers to promote and give the market some impact on the breadth, while taking related promotional activities (send recipe , doing presentations, engage in training, engage in gift), to the consumers a lot of awareness of the product. Di record use of its production, development advantages, to assist a number of brand OEM, the market formed a multi brand, multi display setup, so it is recognized that fact, electric pressure cooker is a good cooking in the kitchen cooking utensils. In many ways driven, electric pressure cooker market in 2003, developed rapidly in some areas by 2005 the market growth is expected by the end of 2006, sales of up to 8 million

Medical sites can benefit from internet marketing just as any other website online. Hospital marketing online is catching on in the health care industry as hospitals try to compete for business with one another. In addition, there is also a call for marketing for medical supplies. The health care industry is beginning to use internet marketing in the same way as other businesses.

As an increasing number of people get their information online, including medical information and where to find the best medical care, it is important for the health care industry to make the most use of internet marketing techniques. Those who are in the health care industry and are seeking marketing tips, or consultants who provide hospital marketing can learn from these 3 medical marketing tips:

1. Make sure medical sites are up to date

One way to make sure that medical sites stay up to date is to include a blog on the site. A blog is easier to update on a regular basis than an entire website. This will keep the medical sites at the top of the search engines and also provide those who are seeking out the medical hospital information to get the most up to date news. Good hospital marketing means a stellar looking site as well as one that is kept up to date through the use of blogs as well as RSS feeds.

2. Make sure that Medical SEO is used

Medical SEO, or search engine optimization, should be used on all content relating to the website, including blogs and articles. Hospital SEO includes keywords that those who are seeking information about the hospital will use in the search engines. Medical search engine optimization means using SEO correctly in all content and on the medical sites so that these sites can easily be found in the search engines by those who are seeking information.

3. Make sure that new developments are discussed

New developments, such as new medical supplies that are used by the medical hospital should be discussed in articles as well as on the site. The more up to date the medical hospital is when it comes to health care, the more desirable it will be for patients. Health marketing is not only about services, but also about medical supplies that many people with chronic conditions need. Hospital marketing should include all of the latest developments by way of procedures and medical supplies so that the public that is likely to use these services or products is well informed.

The health care industry can benefit greatly from good health marketing that can focus on medical sites, a medical hospital or even medical supplies. In order to benefit the most, medical search engine optimization is important so those who are providing health marketing should be aware of how to use search engine optimization to the fullest extent. As more and more people begin to rely on the internet to get all of their information, it makes sense for the health care industry to concentrate on various aspects of effective internet marketing.